透视研学游的“冷”与“热”（人民时评）

Core Insights - The summer study tour market is experiencing a dichotomy, with some programs facing low demand while others remain popular, reflecting changing consumer preferences [1][2] - The quality of products and consumer experience are key factors influencing market performance, with negative reviews leading to decreased interest in certain programs [2][3] - The current "cooling" of the study tour market presents an opportunity for industry development, as regulatory frameworks and quality standards are being established [3] Market Trends - Some study tour programs are struggling to reach the required number of participants, with inquiries down by 60% compared to the previous year [1] - In contrast, innovative programs in regions like Qinghai and Guizhou are thriving, offering unique cultural and educational experiences that are in high demand [1][2] - The market is expanding rapidly, but there is a need to return to the core educational purpose of study tours to ensure sustainable growth [2] Regulatory Environment - The government is increasingly involved in promoting study tours, with new policies and standards being implemented to enhance service quality [3] - The industry is undergoing a cleansing process, with stricter regulations and a focus on high-quality offerings, which is expected to foster a healthier market environment [3] Consumer Expectations - Parents are looking for meaningful educational experiences for their children, and programs that fail to deliver on this promise are likely to face backlash [2] - Successful study tour products are those that effectively combine educational value with enjoyable experiences, ensuring that children gain knowledge and skills [3]