烟台举办“山东DOU是好风光”专题培训交流会

Core Viewpoint - The initiative "Shandong DOU is Good Scenery" aims to enhance the digital marketing capabilities of local businesses in Yantai through collaboration with Douyin, facilitating the integration of online and offline operations to boost the local tourism industry [1][3]. Group 1: Event Overview - The event was organized by the Municipal Cyberspace Administration, in collaboration with various local departments and Douyin, to provide training and exchange opportunities for over 200 local merchants [1]. - Douyin's role as a leading short video platform is emphasized, highlighting its vast user base and significant influence in information dissemination [1]. Group 2: Digital Initiative - Douyin has launched the "Shandong DOU is Good Scenery" digital public welfare project, which includes creating a digital operating platform for merchants, offering operational training, and providing special traffic policy support [3]. - The project aims to enhance the online operational capabilities of Yantai's tourism businesses, showcasing local attractions, cuisine, and cultural features through short videos and live broadcasts [3]. Group 3: Training and Guidance - Experts from Douyin provided practical guidance on leveraging the platform for business success, covering topics such as the value of Douyin's service platform, operational strategies, collaboration with influencers, and utilizing platform traffic effectively [6]. - The training emphasized practical application, with local case studies and on-site business diagnostics to ensure merchants can implement learned strategies quickly [6]. Group 4: Future Plans - Douyin plans to invite influencers to Yantai for content creation, showcasing the city's beauty and cultural richness, thereby enhancing the city's image and attracting more tourists [8].