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光大证券:贵州茅台收入稳健增长 系列酒略有承压

Core Viewpoint - Guizhou Moutai's Q2 2025 revenue grew by 7.3% year-on-year, aligning with market expectations despite temporary impacts from policies like the "ban on alcohol" affecting industry demand and channel confidence, showcasing the brand's resilience in a fluctuating external environment [1] Revenue Analysis - In Q2 2025, Moutai liquor and series liquor achieved revenues of 32.032 billion and 6.740 billion yuan respectively, reflecting year-on-year growth of 10.99% and a decline of 6.53%, with Moutai liquor maintaining steady growth while series liquor faced a drop due to a high base last year [1] - Revenue from direct sales and wholesale channels in Q2 2025 was 16.789 billion and 21.983 billion yuan respectively, showing year-on-year increases of 16.52% and 1.48%, with the "i Moutai" digital platform generating 4.89 billion yuan in non-tax revenue, a slight decrease of 0.35% year-on-year [1] Distributor Network - As of the end of Q2 2025, the number of domestic distributors reached 2,280, an increase of 160 and a decrease of 23, with all new distributors being series liquor distributors [1]