ZETA ALERT: Bragar Eagel & Squire, P.C. is Investigating Zeta Global Holdings Corp. on Behalf of Long-Term Stockholders and Encourages Investors to Contact the Firm

Core Viewpoint - Bragar Eagel & Squire, P.C. is investigating potential claims against Zeta Global Holdings Corp. due to allegations of misleading financial practices and data collection methods that may have harmed long-term stockholders [2][4]. Group 1: Allegations Against Zeta - A report by Culper Research claims that Zeta's data collection and financial reporting integrity is compromised by two main issues: the use of "two-way" contracts with third-party consent farms and the operation of deceptive websites to collect consumer data [3]. - The report alleges that Zeta's revenue growth is artificially inflated through these practices, including "round-tripping" of revenue and reliance on predatory consent farms for data collection [3][4]. - Following the report, Zeta's stock price dropped by $10.46, or 37.07%, closing at $17.76 per share on November 13, 2024, with unusually high trading volume [3]. Group 2: Class Action Complaint - The class action complaint filed against Zeta alleges that the company's executives made materially false and misleading statements and failed to disclose adverse facts about its business operations and prospects [4]. - Specific allegations include the use of two-way contracts to inflate financial results, engagement in round-trip transactions, and reliance on predatory consent farms for user data collection, which have driven nearly all of Zeta's growth [4]. Group 3: Legal Representation - Bragar Eagel & Squire, P.C. is encouraging long-term stockholders of Zeta to contact them for discussions regarding their legal rights and potential claims related to the allegations [1][5].