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国金证券:新能源时代的高端市场豪华车主要看品牌溢价&设计溢价两大主线

Core Insights - The luxury fuel vehicle market has a premium-seeking consumer base, characterized by brand premium, design premium, and technology premium attributes [1] - In the era of new energy vehicles, competition in the luxury car segment is shifting, with a reduction in the importance of technology attributes and some brands still in the establishment phase; the core focus remains on brand and design [1] - The high-end market's domestic replacement is less affected by market price wars, as the competitive landscape is determined by brand strength; currently, there is a coexistence of incremental demand and domestic replacement, with brand premium and design premium being the two main focuses in the luxury car market during the new energy era [1]