年轻人爱上“冰”！自动制冰冰箱今夏销量猛增

Core Viewpoint - The demand for automatic ice-making refrigerators in China is rapidly increasing, driven by changing consumer preferences and the hot summer weather in 2025, leading to significant sales growth in this segment [1][2][3]. Market Trends - In the first seven months of 2025, online sales of automatic ice-making refrigerators reached 252,000 units, surpassing the total sales for the entire year of 2024 [1][2]. - The online sales of ice-making refrigerators increased from 115,000 units in 2022 to 207,000 units in 2024, indicating a strong upward trend [2]. Consumer Behavior - Young consumers are increasingly favoring ice drinks and self-made ice beverages, reflecting a shift in drinking habits from traditional hot water to cold beverages [2][3]. - The user profile for ice-making refrigerators predominantly consists of young individuals, often living alone or in small households, who enjoy ice drinks [3]. Industry Response - Major brands such as Rongsheng, Hisense, Casarte, Midea, COLMO, and Panasonic are actively launching new products in the automatic ice-making refrigerator market [3]. - The penetration rate of ice-making refrigerators in the high-end segment (priced above 10,000 yuan) reached 37.7% in the first half of 2025 [3]. Technical Challenges - Current challenges in the automatic ice-making refrigerator market include slow ice-making speed, mold issues in water storage boxes, and poor ice quality [4][5]. - The focus of competition among manufacturers is shifting towards improving ice-making efficiency and ensuring clean ice production [5]. Future Outlook - The market for automatic ice-making refrigerators is considered a "blue ocean" with significant growth potential, although the higher price point (1,000 to 2,000 yuan more than standard refrigerators) poses a challenge for wider adoption [4][5]. - As technology matures, it is anticipated that prices for ice-making refrigerators will decrease, potentially increasing market penetration [5].