步步高2025年上半年净利润超2亿元

Core Insights - The company reported a significant increase in revenue and a turnaround in net profit for the first half of 2025, achieving a revenue of 2.129 billion yuan, a year-on-year increase of 24.45%, and a net profit of 201 million yuan, moving from loss to profit [1] Revenue Growth - The strong revenue growth in the first half of 2025 reflects the effectiveness of the company's systematic reforms, including the closure of inefficient stores and the implementation of a private label strategy, which improved overall operational performance [2] - The reopening of the Yongzhou Shunde store on August 9 marked the completion of adjustments in 19 stores, which became key drivers of revenue growth, with sales in adjusted stores increasing by 300% during the Spring Festival peak season [2] Private Label Development - The company's private label, BL (Better Life, Better Love), launched in March 2025, has seen rapid growth, with over 50 products introduced by the end of July, covering various categories and enhancing store differentiation [3] - Sales of the BL brand surged, with a monthly sales increase of nearly six times in July compared to March, contributing to improved gross margins and providing strong momentum for profit growth [3] Strategic Transformation - The company is reshaping its growth trajectory through strategic determination and open collaboration, focusing on core regions and retail essence, showcasing the value of retail transformation [4]