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国家自然博物馆首个馆外文创店试运行,就在天桥地铁站
Xin Jing Bao·2025-08-15 02:26

Core Points - The National Museum of Nature has launched its first off-site cultural and creative store at the Tianqiao Station of Beijing Metro Line 8, allowing citizens to purchase officially designed cultural products without entering the museum [1][2] - The store features a variety of nature-themed products, including fridge magnets, plush toys, cups, and ornaments, reflecting the museum's unique characteristics [1] - To celebrate the store's opening, a series of activities titled "Urban Pulse, Natural Echo" will be held from August 15 to October 15, offering customers incentives for sharing their purchases on social media [1] Summary by Sections Store Launch - The National Museum of Nature's off-site store is located at Tianqiao Station, a key transit hub, enhancing accessibility to cultural products [2] - The store aims to integrate the museum's educational functions into the urban transportation network, creating a new cultural consumption scene that combines commuting with cultural and scientific education [2] Product Offerings - The store offers a diverse range of products, including postcards, badges, and bags, designed to evoke the museum's cultural essence and provide enjoyment to customers during their daily commutes [1] Promotional Activities - Customers who purchase items from the store and share their experience on social media will receive a complimentary folder and a unique stamp opportunity [1] - Viewers of the museum's educational film "Deep Ocean" will receive an 88% discount coupon for the store [1]