国家统计局：7月份社会消费品零售总额同比增长3.7%

Core Insights - In July, the total retail sales of consumer goods reached 38,780 billion yuan, with a year-on-year growth of 3.7% [1] - From January to July, the total retail sales of consumer goods amounted to 284,238 billion yuan, growing by 4.8% [1] Group 1: Overall Retail Performance - Excluding automobiles, retail sales of consumer goods in July were 34,931 billion yuan, reflecting a growth of 4.3% [1] - For the first seven months, retail sales excluding automobiles totaled 257,014 billion yuan, with a growth rate of 5.3% [1] Group 2: Urban vs Rural Consumption - In July, urban retail sales reached 33,620 billion yuan, with a year-on-year increase of 3.6%, while rural retail sales were 5,160 billion yuan, growing by 3.9% [3] - From January to July, urban retail sales totaled 246,669 billion yuan, growing by 4.8%, and rural retail sales reached 37,569 billion yuan, with a growth of 4.7% [3] Group 3: Consumption Types - In July, the retail sales of goods were 34,276 billion yuan, with a year-on-year growth of 4.0%, while catering revenue was 4,504 billion yuan, increasing by 1.1% [4] - For the first seven months, goods retail sales amounted to 252,254 billion yuan, growing by 4.9%, and catering revenue reached 31,984 billion yuan, with a growth of 3.8% [4] Group 4: Retail Formats - From January to July, retail sales in convenience stores, supermarkets, department stores, specialty stores, and brand stores grew by 7.0%, 5.2%, 1.1%, 5.8%, and 1.9% respectively [6] - The online retail sales for the first seven months reached 86,835 billion yuan, with a year-on-year growth of 9.2%, and physical goods online retail sales were 70,790 billion yuan, growing by 6.3% [6] Group 5: Breakdown of Goods Categories - In July, the sales of household appliances and audio-visual equipment surged by 28.7%, while sales of sports and entertainment products increased by 13.7% [7] - The sales of food items, clothing, and daily necessities grew by 14.7%, 1.8%, and 8.2% respectively [7]