2025年起或迎中国“四大降价潮”：除房价外，这三类也要开始了？

Real Estate - Developers are facing significant inventory pressure, with unsold housing area expected to rise from 670 million square meters in 2023 to 750 million square meters by the end of 2024, and further to 798 million square meters by February 2025 [2] - The number of second-hand homes listed for sale is also increasing, with a projected 2.7 million listings across 100 cities by April 2025, marking an 18.6% year-on-year increase [2] - Developers are employing strategies of "visible stability and hidden price drops," with some properties listed at 85,000 yuan per square meter but selling for under 70,000 yuan after discounts [2] - Homeowners are also adjusting prices, with some in Hangzhou reducing their asking prices by 300,000 yuan over four months [2] - For first-time buyers, this period presents a "window of opportunity" as down payments and monthly payments are lower than rental costs, but caution is advised in cities with high inventory and population outflow [2] Automotive - The luxury car market has experienced a significant shift, with traditional brands like BMW, Audi, and Mercedes-Benz drastically reducing prices due to severe overcapacity, with industry utilization rates potentially dropping below 60% [5] - Promotions and discounts are rampant, with prices for models like BMW starting at 150,000 yuan and Audi at 160,000 yuan [5] - Consumers are advised to be cautious of "residual value traps" and to prefer new electric vehicles over older gasoline models [5] Home Appliances - The home appliance market has seen a price drop since the second half of 2024, with reductions ranging from 300 to 500 yuan for common products like TVs and refrigerators [7] - The average price of a 75-inch 4K TV has fallen below 4,000 yuan, a 42% decrease compared to three years ago, while energy-efficient air conditioners are now available for under 2,000 yuan [7] - The price reductions are attributed to rapid technological advancements and high inventory levels, creating a favorable buying opportunity for consumers [7] Pork Industry - The pork market is experiencing a price decline, with average prices dropping to 14 yuan per kilogram in many regions, and some areas seeing prices fall to 10 yuan [9] - Despite the lower prices, industry insiders warn of potential losses, with predictions of a 300 yuan loss per pig sold, leading to possible bankruptcies if conditions do not improve [11] - The government is implementing measures to control production capacity, including reducing the number of breeding sows and managing the weight of pigs being sold [11] General Market Trends - A broader trend of price reductions is observed across various sectors, including luxury goods, fruits, and coffee, indicating a potential economic slowdown [13] - Consumers are encouraged to be mindful of spending and to focus on self-improvement as a long-term investment strategy [16]