北京地铁站内首个博物馆文创店正式运营

Group 1 - The first museum-themed cultural and creative store in Beijing subway stations, the National Museum of Natural History cultural store, officially opened at Tianqiao Station on August 15 [1] - The store features over 200 selected cultural and creative products, including natural science commemorative coins, marine animal fridge magnets, and marine animal notebooks, and offers cultural guidance and product sales to meet diverse passenger needs [3] - From August 15 to October 15, the store will host a series of activities including a stamp collection competition, cultural creative discount week, and the distribution of cultural creative coupons [4] Group 2 - This initiative marks the first time Beijing Subway has introduced a museum IP into a transit station, showcasing an innovative practice in cultural integration [4] - The company plans to continue promoting the "subway + culture" development strategy, exploring innovative cooperation models to make public transport a significant window for displaying the cultural characteristics of the capital [4]