Di Yi Cai Jing Zi Xun·2025-08-15 05:08Core Insights - JD.com's second quarter revenue reached 356.7 billion yuan, a year-on-year increase of 22.4%, while net profit attributable to ordinary shareholders fell by 50.8% to 6.2 billion yuan [2] - The company reported an operating loss of 900 million yuan for Q2 2025, compared to an operating profit of 10.5 billion yuan in Q2 2024, primarily due to increased strategic investments in new businesses [2] - New business revenue, including JD's food delivery service, surged to 13.85 billion yuan in Q2, marking a 198.8% year-on-year growth, but incurred significant operating losses of 14.78 billion yuan [4][6] Business Segments - JD Retail, which encompasses JD Health and JD Industrial, generated 310.1 billion yuan in revenue for Q2, reflecting a 20.6% year-on-year increase, with electronics and home appliances growing by 23.4% and daily necessities by 16.4% [2] - JD Logistics reported a revenue of 51.56 billion yuan in Q2, a 16.6% increase year-on-year, and expanded its overseas warehouse presence to 130 locations across 23 countries and regions [3] - The marketing expenses for JD increased by 127.6% to 27 billion yuan in Q2 2025, driven by promotional activities for new businesses [6] Operational Developments - JD's food delivery service continues to grow, with daily order volume surpassing 25 million during the 618 shopping festival, and over 1.5 million quality merchants joining the platform [6] - As of June 30, 2025, JD's ecosystem employed approximately 900,000 individuals, with total human resources expenditure reaching 136 billion yuan over the past twelve months [6]