零食领军品牌好想来入驻淘宝闪购，订单量连续3个月保持200%以上增速

Core Insights - The leading brand in the bulk snack industry, "好想来," has successfully entered the Taobao Flash Purchase platform, significantly increasing its market reach and sales volume [1][4] - The brand has experienced over 200% growth in order volume for three consecutive months since joining the platform, with online new customer acquisition exceeding 90% [1][4] Group 1: Market Expansion - "好想来" has integrated nearly 5,000 stores into Taobao Flash Purchase by the end of July, effectively tapping into a new market within a 3-5 kilometer radius [1][3] - The platform has allowed "好想来" to reach new users beyond the traditional 1-2 kilometer range, enhancing customer base expansion and channel upgrades [3][4] Group 2: Product Strategy - The company has optimized its product structure and warehousing strategy to align with instant retail consumption patterns, offering an average of 1,500-2,000 SKUs per store [3][4] - Seasonal and scenario-based product offerings have been introduced, such as summer ice cream combinations and autumn snack gift boxes, which have boosted conversion rates and brand recognition [3][4] Group 3: Sales Performance - Since the launch of Taobao Flash Purchase, there has been a three-digit growth in orders for various snack categories, including processed foods, snacks, and desserts [4] - The platform has enabled 395 non-food brands to achieve monthly sales exceeding one million, with 66 brands surpassing ten million, indicating a robust growth environment for snack brands [4]