酒旅专业，疯狂“倒挂”

Core Viewpoint - The tourism and hotel management profession, previously considered less favorable, is now being promoted by the Ministry of Education as a critical area for talent development, indicating a shift in market perception and potential growth opportunities in the sector [1][2][9]. Group 1: Positive Developments - The Ministry of Education has highlighted the importance of tourism and hotel management professionals, signaling a need for talent in strategic emerging industries and modern service sectors [2][5]. - Many universities are responding positively by increasing enrollment in tourism and hotel management programs, with some institutions reporting significant recruitment boosts [3][5]. - The job market for tourism and hotel management graduates is broad, with opportunities in travel agencies, hotels, tourism real estate, banks, and various service industries [2][5]. Group 2: Current Challenges - Despite the positive outlook, a significant portion of graduates (approximately 60%) are finding employment unrelated to their field, indicating a mismatch between education and market needs [8][9]. - The tourism and hotel management discipline has faced numerous program cancellations in recent years, with 16 institutions discontinuing the major in 2023 alone, reflecting ongoing challenges in the academic landscape [5][9]. - Students often report dissatisfaction with internships, which are seen as demanding and low-paying, leading to a decline in professional identity and respect for the field [7][8]. Group 3: Market Growth - The domestic tourism market is experiencing rapid growth, with a projected 14.8% increase in domestic tourist numbers in 2024, nearing pre-pandemic levels [9][10]. - The overall spending by domestic tourists is expected to reach 5.75 trillion yuan in 2024, marking a 17.1% increase compared to 2019 [9][10]. - The tourism industry is recognized as a strategic pillar for economic growth, with significant contributions to employment and related sectors [9][10]. Group 4: Talent Demand and Digital Transformation - There is a growing demand for digital talent in the hotel industry, with IT and AI skills being prioritized as essential for future operations [11]. - The industry is facing a talent shortage, with over 75% of hotel groups identifying technology integration as a core strategy, yet a 41% gap in digital talent availability [11]. - New roles focusing on cultural experiences and personalized services are emerging, driven by the increasing consumer demand for unique travel experiences [12]. Group 5: Professional Evolution - The tourism and hotel management profession is undergoing a transformation, requiring a broader understanding of business management and investment strategies [14][15]. - Institutions are beginning to adapt their curricula to include asset management and high-end travel services, reflecting market trends and consumer preferences [15][16]. - The need for professionals with design and aesthetic sensibilities in hotel management is becoming more pronounced, as the industry seeks to differentiate itself through unique and culturally relevant experiences [17].