JHT(SH:603199) Ge Long Hui A P P·2025-08-15 06:13Core Viewpoint - Jiuhua Tourism is raising funds through a private placement to expand its scenic area and develop multiple business lines in a coordinated manner [1] Fundraising and Project Details - The company plans to raise no more than 500 million yuan for projects including the construction of the Lion Peak cable car, renovation of the Julong Hotel, upgrading of guest rooms at the Central Hotel, and improvements to transportation facilities [1] - The Lion Peak cable car project will require an investment of 326 million yuan, with expected annual revenue and profit of 111 million yuan and 37 million yuan respectively after completion [1] Strategic Development and Business Expansion - The project upgrades aim to enhance the Jiuhua Mountain tourism system, addressing the development bottleneck of "hot in the middle, cold in the north and south," and meet the demand for expanded tourism [1] - The company is actively developing brands such as "Jiuhua Health Vegetarian" and "New Huizhou Cuisine," while also expanding into agricultural products, cultural and creative products, and tourism products [1] - The goal is to create a comprehensive tourism complex in the Chizhou region, leveraging brand development and multi-industry collaboration to establish a second growth curve [1] Industry Outlook - With the backing of Jiuhua Mountain's advantageous resources, the company has formed a complete tourism industry chain through its four main businesses [1] - The company is also advancing scenic area upgrades and multi-business collaborative layouts, positioning itself to benefit from the high demand in tourism consumption [1] - The initial coverage has assigned a "Buy" investment rating to the company [1]