Core Insights - The Beijing Starbucks Foundation celebrated its fifth anniversary, having invested over 41 million yuan in public welfare, benefiting approximately 200,000 people [1][12] - The foundation's first public welfare project, the "Exhibition Heart Plan," has been upgraded, with a commitment to donate 2.4 million yuan over the next three years to support employment for youth with intellectual disabilities [1][8] - The foundation aims to create a sustainable public welfare model that integrates urban and rural community development, focusing on various social issues including aging, disability, and environmental concerns [6][12] Group 1 - The foundation has established a public welfare network that covers both rural and urban areas, focusing on cultural heritage and community support [6][12] - The "Exhibition Heart Plan" has successfully helped over 2,000 youth with intellectual disabilities transition into employment, with plans to expand its reach to over 6,500 beneficiaries in the next phase [8][12] - The foundation's projects have engaged over 300,000 residents in community welfare initiatives, demonstrating a strong commitment to social responsibility [12] Group 2 - Starbucks has been actively promoting inclusive employment for individuals with disabilities, having initiated recruitment and training programs even before the foundation's establishment [7][12] - The foundation has received recognition as a 4A-level social organization, reflecting its commitment to social value and community development [16] - Future initiatives will continue to focus on creating replicable and scalable public welfare models that support both rural and urban community prosperity [12][16]
北京星巴克基金会五周年 累计投入超4,100万元 惠及20万人