Workflow
从云南乡村到城市社区:星巴克公益新图景持续延展
Hua Xia Shi Bao·2025-08-15 06:31

Core Insights - The Beijing Starbucks Foundation has made significant contributions to social welfare over the past five years, focusing on rural revitalization in Yunnan and the integration of individuals with disabilities into the workforce, with a total investment exceeding 41 million yuan benefiting around 200,000 people [1][2] Employment Integration Initiatives - The foundation's "Zhanxin Plan" aims to support youth with intellectual disabilities by building a comprehensive employment ecosystem, addressing barriers such as inadequate pre-employment education and insufficient job opportunities [2][3] - The first phase of the "Zhanxin Plan" successfully assisted over 2,000 youth in transitioning to employment, with more than 200 securing internships and jobs [2] - The second phase of the project will expand its collaboration with local support centers, focusing on creating training programs and flexible job opportunities, with an expected reach of over 6,500 beneficiaries [3] Rural Revitalization Efforts - The foundation has committed nearly 45 million yuan to support coffee-growing communities in Yunnan, directly benefiting over 10,000 coffee farmers through various initiatives [4] - The "Shared Value Seeking Beans Yunnan" project aims to enhance local talent development and cultural revitalization in ten coffee villages over three years, fostering community engagement and sustainable development [4][5] - The "Xingxiu Future" project will empower rural women and promote intangible cultural heritage, with an additional donation of 5 million yuan planned for the next three years [5]