成都世运会市场开发创历史 文化活动精彩纷呈引万人参与

Group 1 - The Chengdu Universiade has achieved significant success in market development, recruiting 26 sponsoring companies and 33 donating companies, with 48 companies participating in licensed operations, resulting in over 500 licensed products across 16 categories and 218 offline retail points [1] - The event has broken traditional sponsorship barriers by achieving full-chain market development for the torch relay, integrating multiple funding channels including sponsorship, licensing, and donations to efficiently save operational costs [1] - The event emphasizes technology and green initiatives, launching a public donation channel focused on artificial intelligence, green low-carbon, and low-altitude economy, with over 500 new energy vehicles deployed and 11 state-owned enterprises donating over 100,000 tons of carbon credits to support carbon neutrality [3] Group 2 - Cultural activities are diverse, creating an "international style, Bashu flavor" cultural system, issuing two types of Universiade-themed lottery tickets, and initiating large-scale event collaborations [3] - Since its launch on August 8, the Universiade Square has attracted over 13,000 participants through various cultural performances, sports interactions, intangible cultural heritage experiences, and technology displays, showcasing both international expressions and local cultural charm [3] - The city has selected 17 locations to form 7 cultural sightseeing experience routes for athletes and guests, with the "National Treasure Fan Visit Tour" being the most popular [3]