老铺黄金年内再调价！店员：除金条外全线涨价

Core Viewpoint - Lao Pu Gold is set to increase product prices on August 25, contrasting with the overall industry downturn, as international gold prices have risen significantly since February [1][2]. Group 1: Price Adjustment - Lao Pu Gold confirmed a price adjustment scheduled for August 25, with details based on actual store prices [1]. - The company typically adjusts prices 2-3 times a year, with only one adjustment occurring in February this year [1]. - The current international gold price has increased from $2,614.37 per ounce at the beginning of the year to $3,346.44 per ounce, a rise of over 27% [1]. Group 2: Sales Performance - For the first half of 2025, Lao Pu Gold expects sales to reach 14.3 billion yuan, a year-on-year increase of 252% [2]. - Adjusted net profit is projected to be 2.36 billion yuan, reflecting a growth of approximately 292% [2]. - The brand has successfully positioned itself as a high-end cultural experience, with the contribution of customers spending over 1 million yuan annually increasing from 8.5% in 2021 to 15.9% in 2023 [2]. Group 3: Market Reaction - Following the announcement of the price increase, Lao Pu Gold's stock price rose, reaching 786 HKD per share, with a market capitalization of 135.7 billion HKD [3].