研报掘金丨华源证券：首予安克创新“增持”评级，业绩有望保持长期增长

Core Viewpoint - Anker Innovations is a leading global smart hardware company with a strong corporate culture focused on understanding customer needs, creating exceptional products, and sharing value with creators [1] Company Growth and Strategy - The company started with charging products and has maintained a focus on its own brand, achieving rapid growth through precise user demand understanding and excellent product design [1] - From 2018 to 2021, the company expanded its business rapidly, increasing its product categories to 27, which led to some resource dispersion [1] - In 2022, the company underwent a product category adjustment and plans to focus resources on three major advantageous categories from 2023 to 2024, returning to a high growth trajectory [1] Financial Performance - For 2024, the company is projected to achieve revenue of 24.7 billion (YoY +41%) and a net profit attributable to shareholders of 2.1 billion (YoY +31%) [1] Market Position and Outlook - Anker Innovations is positioned as a leading player in the smart hardware sector with a wide product layout, strong overseas brand and channel advantages, and competitive product offerings, indicating potential for long-term growth [1] - The initial coverage of the company has been rated as "Buy" [1]