Hu Xiu·2025-08-15 07:59Core Viewpoint - The Chinese electric vehicle market is experiencing rapid growth, with Geely emerging as a strong competitor to BYD, significantly increasing its market share and sales figures in the first half of the year [1]. Group 1: Sales Performance - Geely's sales reached 1.409 million units in the first half of the year, a year-on-year increase of 47%, with revenue of 150.28 billion yuan, up 27% [1]. - Geely's market share in the new energy vehicle sector has risen to 11.44%, narrowing the gap with BYD to less than 18 percentage points [1]. - Geely has raised its annual sales target from 2.71 million to 3 million units, indicating confidence in its growth trajectory [1][4]. Group 2: Product Strategy - The Geely Galaxy brand has been pivotal in driving growth, selling 548,400 vehicles in the first half, accounting for over 70% of Geely's new energy sales, with a staggering 232% year-on-year increase [2]. - Geely's strategy involves targeting various vehicle segments from A0 to B+ levels, directly competing with BYD's offerings [3]. - New models such as the Galaxy L7, L6, E8, and Xingyao 8 have been launched, focusing on the hybrid market, with a strong emphasis on cost-effectiveness [3][5]. Group 3: Competitive Landscape - Geely's pricing strategy has been aggressive, with new models priced lower than BYD's comparable offerings, enhancing their market competitiveness [4][5]. - The Galaxy A7 has entered the market segment occupied by BYD's Qin L, achieving over 10,000 pre-orders on its first day [6]. - Despite current successes, Geely faces challenges in surpassing BYD, particularly in cost control and high-end market positioning [6][7]. Group 4: Global Expansion - Geely's export volume in the first half of the year was 184,000 units, a decline of 8%, while BYD's overseas sales surged by over 130% [9]. - Geely plans to enter several international markets in the second half of the year, including Brazil, the UK, and Italy, to enhance its global footprint [9]. Group 5: Technological Advancements - Geely is focusing on improving its smart driving capabilities by integrating various teams and resources to enhance its technological edge [10][11]. - The company aims to compete not only on price but also on high-end features, international presence, and smart technology [12].