GREE(SZ:000651) Nan Fang Du Shi Bao·2025-08-15 08:06Group 1 - The core theme of the 2025 China Brand Festival is "AI and Going Global," focusing on how artificial intelligence can enhance rather than replace human creativity [2][16] - McKinsey's report indicates that over 60% of companies have achieved revenue growth through generative AI in the past 12 months [16] - The event gathered over 2,000 participants, including government officials, business leaders, and media representatives, highlighting the importance of AI in brand upgrading [2][5] Group 2 - Keynote speeches were delivered by prominent figures such as Dong Mingzhu, Chairman of Gree Electric Appliances, emphasizing the importance of quality and technological accumulation in building international brands [9][16] - Zhang Qi, a commercial IP expert, discussed the structural challenges faced by companies going global, including geopolitical trade restructuring, new technological cycles, and changing demographic trends [9][16] - The "Top Brand 2025 China Innovation Brand 500" list was released, featuring leading companies like Huawei, Douyin, and CATL, showcasing the competitive landscape of innovative brands [11]