7月70城商品住宅售价同比降幅收窄 政策加码促市场回暖

Core Viewpoint - The real estate market in China is experiencing a phase of adjustment, with a notable decline in housing prices across various cities, although some positive policy changes are expected to stabilize the market [2][17]. Sales Performance - From January to July, the total sales area of new commercial housing in China reached approximately 5.16 billion square meters, a year-on-year decrease of 4.0%, with residential sales area down by 4.1% [8]. - The sales revenue for new commercial housing was 49,566 billion yuan, reflecting a decline of 6.5%, with residential sales revenue down by 6.2% [8]. Price Trends - In July, the new residential sales prices in first-tier cities decreased by 0.2% month-on-month, with a year-on-year decline of 1.1%, although the decline was less severe than in previous months [3][6]. - The average sales price of commercial housing nationwide from January to July was 9,613 yuan per square meter, down by 2.4% year-on-year [9]. Policy Impact - Recent policy changes, particularly the relaxation of purchase restrictions in Beijing, are seen as potential catalysts for market recovery, with expectations of increased market activity in the coming months [2][17]. - The introduction of favorable policies, such as adjustments to housing loan standards and increased public fund support, aims to stimulate demand and stabilize prices [16][17]. Market Sentiment - The overall sentiment in the real estate market remains cautious, with a noted increase in the number of cities experiencing price declines, indicating a continued adjustment phase [2][7]. - Despite the challenges, there are signs of resilience in first-tier cities, where demand remains relatively strong, and some new projects are seeing positive buyer engagement [6][14].