会员店也学胖东来，麦德龙全国首家“胖改店”北京四季青店开业

Core Insights - The newly renovated Metro store in Beijing's Haidian District represents the first "self-adjustment" store inspired by the local brand "Pang Dong Lai," marking a significant step in Metro's localization and innovation strategy [1] - The store has streamlined its product offerings to approximately 8,000 items, achieving a product replacement rate of 55%, with a notable increase in bakery and ready-to-eat food categories by nearly six times [1] - The store has also upgraded its trendy toy offerings, including blind boxes and collectible figures, while maintaining a strong presence of Metro's private labels, which account for over 40% of the product mix [1] Product and Brand Strategy - Metro's private label products have a penetration rate consistently above 70%, with snacks, personal care, and beverages being the top-performing categories [1] - The private labels "Mai Zhen Xuan" and "Yi Ke" have maintained double-digit sales growth for five consecutive years, with 200-300 new products launched annually [1] Food Safety and Customer Experience - The renovated store adheres to Metro's nationwide quality control system, following HACCP international certification standards and integrating a full traceability system to ensure food safety [2] - The store features a new food safety testing room and employs AI technology for real-time monitoring of fresh products and cold chain logistics, significantly enhancing operational efficiency [2] - Customer experience has been upgraded with features like "no-interruption shopping," a relaxation area, and various convenient services such as free beverages, heating, and pet storage [2] Supply Chain and Service Adaptation - Metro's adaptation of "Pang Dong Lai" focuses on supply chain and service improvements, which do not conflict with its membership model, aiming to provide a richer product variety for members [2] - The company emphasizes a balance between local consumer needs and international quality control standards, while also targeting a younger demographic [2]