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银发经济,把尚德机构从夕阳行业拉了回来

Core Viewpoint - The recent financial report from Shangde Education indicates a significant turnaround in performance, with revenue and net profit exceeding expectations, marking the first revenue growth after 13 consecutive quarters of decline [1][4]. Financial Performance - Shangde Education reported revenue of 539 million RMB, a year-on-year increase of 9.5%, surpassing the previous quarter's forecast of 520 million RMB [1]. - The net profit for the quarter was 127 million RMB, reflecting a 54% year-on-year growth [1]. - The company's stock price rose by 7.9% following the earnings report, with an overall increase of over 78% year-to-date [1]. Business Transformation - The company has shifted its focus from traditional self-examination training, which has seen a decline in demand, to non-academic education, with non-academic revenue now accounting for 78% of total revenue [6][8]. - The transition involved significant cost-cutting measures, including layoffs, and a strategic focus on achieving net profit before increasing revenue [4][5]. - The introduction of AI technology in various operational areas has contributed to cost reduction and efficiency improvements, such as a 30% increase in the number of students handled per sales staff and an eightfold increase in grading speed for teachers [5]. Market Dynamics - The demand for elderly education is increasing, with a notable gap between supply and demand in the market, as evidenced by the limited number of educational institutions catering to the growing elderly population [6][7][8]. - Shangde Education has adapted its operational model to better serve elderly learners, incorporating both online and offline teaching methods and focusing on emotional companionship alongside educational content [6][8]. - The average price of elderly education courses has reached several thousand RMB, indicating a willingness to pay among older adults, although the company is still refining its course offerings and operational strategies [8].