浪浪山小妖怪IP的背后，有哪些品牌营销的启示？

Core Insights - The animated film "Wang Wang Mountain Little Monster" has achieved a box office of 574 million yuan within ten days of its release, indicating strong audience reception and market performance [1] - The film has launched over 400 co-branded merchandise items, ranging from Luckin coffee cup sleeves to Avita cars, showcasing its extensive brand collaboration strategy [1] Group 1 - The film's box office performance reflects its popularity during the summer release period [1] - The extensive range of merchandise indicates a successful brand partnership approach, positioning the character as a new IP leader in the market [1]