7月商品销售稳步增长，夏季服务消费火热

Group 1: Economic Overview - In July, the total retail sales of consumer goods increased by 3.7% year-on-year, a decrease of 1.1 percentage points from the previous month [2] - The overall service market sales remained stable, with a 5.2% increase in service retail sales from January to July, consistent with the previous six months [2] - The contribution rate of final consumption expenditure to economic growth reached 52% in the first half of the year, an increase of 7.5 percentage points compared to the previous year [3] Group 2: Consumer Trends - The "old-for-new" policy and the consumption upgrade of certain goods showed positive growth, with retail sales of home appliances and audio-visual equipment increasing by 28.7% year-on-year in July [5] - Online retail sales reached 86.835 billion yuan, growing by 9.2% year-on-year, with physical goods online retail accounting for 24.9% of total retail sales [5] - The demand for cultural, sports, and entertainment products has expanded, with retail sales of sports and entertainment goods increasing by 13.7% and jewelry by 8.2% in July [5] Group 3: Service Consumption Growth - The summer season saw a strong increase in service consumption, particularly in tourism and entertainment, with transportation and postal services production index rising by 5.5% year-on-year [6] - The "ticket economy" has emerged, driven by sports events, significantly boosting local consumption in areas like dining, transportation, and accommodation [7] - New service retail sectors, such as indoor surfing and themed events, have seen substantial growth, with search volumes for related services increasing significantly [8] Group 4: Future Consumption Trends - As of 2024, the proportion of residents' per capita service consumption expenditure is expected to reach 46.1%, indicating significant growth potential compared to developed countries [9] - The service sector's contribution to GDP is projected to increase, with the average value added of the service industry in China being 54.6% over the past decade, suggesting room for further growth [9] - Emerging consumption patterns, including personalized and diversified consumption, are gaining traction, indicating a shift in consumer behavior [9]