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作别长安,东风汽车暴风变革的60天:“一切为了赢”

Group 1 - The core viewpoint of the articles highlights Dongfeng Motor's significant restructuring and strategic shifts in response to the challenges posed by the declining traditional fuel vehicle market and the rapid rise of new energy vehicles [2][28]. - Dongfeng has established a new entity, Yipai Technology, within a short timeframe, indicating a rapid organizational response to market demands and internal challenges [2][18]. - The company is facing systemic challenges related to its development model, management structure, and strategic direction, necessitating a comprehensive transformation to regain competitiveness [2][28]. Group 2 - Dongfeng's joint ventures, once profitable, are now experiencing a dramatic decline in sales, with significant drops in volumes for key partnerships like Dongfeng Nissan and Dongfeng Honda [7][10]. - The company has set ambitious sales targets for 2025, aiming for 1.88 million units, with a focus on increasing the share of its new energy vehicles to 30% [24][25]. - Dongfeng's recent personnel changes and strategic realignments are aimed at enhancing its technological capabilities and market positioning, reflecting a shift towards a more agile and innovative organizational culture [20][22]. Group 3 - The establishment of Yipai Technology is a strategic move to consolidate resources and enhance market competitiveness, with plans for a diverse product lineup by 2028 [19][16]. - Dongfeng's historical context reveals its evolution from a state-owned enterprise focused on commercial vehicles to a comprehensive automotive group, now facing the need for transformation amid industry changes [3][28]. - The company is leveraging its existing technological assets and partnerships to optimize resource allocation and improve efficiency in response to market pressures [14][28].