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北京星巴克基金会五年投入超4100万元,宣布升级公益项目
Xin Jing Bao·2025-08-15 09:23

Core Insights - The Beijing Starbucks Foundation has invested over 41 million yuan in public welfare initiatives over the past five years, benefiting approximately 200,000 people [1] - The foundation's first public welfare project, "Exhibition Heart Plan," will receive an additional donation of 2.4 million yuan over the next three years to support employment opportunities for youth with intellectual disabilities [1] - The foundation aims to integrate social and commercial value, focusing on rural revitalization in Yunnan and urban community development [1] Group 1 - The foundation was established in July 2020 and is registered with the Beijing Civil Affairs Bureau [1] - It has created a public welfare network that covers both rural and urban areas, addressing various social issues such as aging, disabilities, and environmental concerns [1] - The foundation has developed a long-term revitalization strategy in Yunnan, focusing on industry support, talent cultivation, and cultural heritage [1] Group 2 - The "Exhibition Heart Plan" project has successfully assisted over 2,000 youth with intellectual disabilities in obtaining career transition services, with more than 200 securing internships and jobs [2] - The upgraded phase of the project will collaborate with the Haidian District Family Support Center for Individuals with Intellectual Disabilities, aiming to benefit over 6,500 individuals [2] - The project will focus on building a collaborative system among schools, enterprises, communities, and government, and will develop specialized training courses for roles such as baristas and pastry chefs [2]