研报掘金丨东吴证券：维持重庆啤酒“增持”评级，乐堡、乌苏韧性增长，量价表现平稳

Core Viewpoint - Chongqing Brewery's net profit attributable to shareholders for H1 2025 is 865 million yuan, a year-on-year decrease of 4.03%, with Q2 2025 net profit at 392 million yuan, down 12.70% year-on-year [1] Financial Performance - The company faced weak consumption in the first half of the year, while competition in the beer market intensified [1] - The performance of brands such as Lebao and Wusu showed resilience, with stable volume and price performance [1] Market Dynamics - Current restaurant performance is weak, but circulation remains relatively stable, leading to overall pressure on beer volume and price, although resilience is still present [1] - Since the end of Q2, active equity fund holdings have been at relatively low levels, indicating a cautious market outlook [1] Strategic Initiatives - In the medium to long term, the company will continue to advance key strategic projects "Sail 27" and "Jia Su Yang Fan" [1] - The company aims to accelerate channel refinement and further enhance product premiumization, relying on a "6+6" brand combination [1] Investment Outlook - The current fundamentals and capital situation are at low levels, with a focus on the subsequent recovery of consumption and the operational rhythm of Chongqing Brewery [1] - The company maintains a "Buy" rating [1]