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京东外卖业务:品质为王,不恋价格战,着眼长远布局
Sou Hu Cai Jing·2025-08-15 09:44

Core Viewpoint - JD.com reported a revenue of 356.7 billion RMB for the second quarter, representing a year-on-year growth of 22.4%, emphasizing its commitment to long-term strategic development in the competitive food delivery industry [1] Group 1: Financial Performance - The revenue for the second quarter reached 356.7 billion RMB, marking a 22.4% increase compared to the same period last year [1] Group 2: Strategic Focus - JD.com management highlighted the importance of food delivery and instant retail in the overall strategy, aiming to build a sustainable business model that can endure for five, ten, or even twenty years [1][3] - The company introduced the concept of "quality food delivery" as a differentiation strategy, focusing on enhancing platform systems and user experience rather than engaging in price wars [3] Group 3: User Engagement and Cross-Selling - There is an observed increase in cross-buying behavior among users of JD.com's food delivery service, indicating growing user stickiness and laying a solid foundation for long-term development [3] Group 4: Investment Strategy - While new business investments may impact short-term profit margins, management believes these will open up greater growth potential and create synergies with core businesses in the long run [3] - JD.com will maintain investment discipline and closely monitor return on investment (ROI) to ensure effective allocation of resources [3]