Payoneer (US:PAYO) Sou Hu Cai Jing·2025-08-15 10:35Core Insights - The article discusses Payoneer's "Global Empowerment" initiative aimed at helping Chinese enterprises expand into the U.S. and European markets amidst changing international trade environments [1][3] - The European e-commerce market is projected to exceed $760 billion by 2025 and reach $901 billion by 2028, making it a key target for Chinese businesses [1][3] - Payoneer is addressing the challenges faced by cross-border sellers, such as regulatory diversity and VAT pressures, by providing integrated resources and localized operational support [3][9] Group 1 - Payoneer launched the "Global Empowerment" plan to assist Chinese companies in navigating the U.S. and European markets [1][3] - A recent survey indicated that 88% of cross-border sellers are looking to reduce reliance on the U.S. market, with 63% targeting Europe for expansion [3][5] - The company is collaborating with partners like TikTok Shop and Amazon to share insights and resources for entering the European market [1][5] Group 2 - The European market is characterized by fragmentation, leading to diverse regulations and logistical challenges for businesses [3][7] - Payoneer is enhancing its localized service capabilities and offering a comprehensive financial stack to simplify cross-border transactions [9][10] - The company has established partnerships with over 40 global e-commerce platforms to support sellers in various markets, including North America and Europe [9][10]