SHUANGHUI(SZ:000895) Huan Qiu Wang·2025-08-15 11:35Group 1 - The core viewpoint of the report indicates that despite challenges such as fluctuations in pig prices, the company has managed to enhance its profitability through product structure optimization and cost control, showcasing the resilience of a leading meat enterprise [1] - In the first half of 2025, the company's operating income reached 28.414 billion yuan, a year-on-year increase of 2.97%, while the net profit attributable to shareholders was 2.323 billion yuan, up 1.17% year-on-year [1] - The company plans to distribute a cash dividend of 6.5 yuan per 10 shares (including tax), totaling 2.252 billion yuan, which accounts for 56.8% of the distributable profits, reflecting a high return to shareholders [1] Group 2 - The company has achieved a total external sales volume of 1.57 million tons of meat products in the first half of 2025, representing a year-on-year increase of 3.67% [1] - The company is implementing a comprehensive digital marketing strategy, which includes building a new product incubation path through online media, interest e-commerce conversion, shelf e-commerce expansion, and offline channel harvesting [1] - The company has constructed a multi-dimensional database by actively introducing third-party data platforms, which supports product innovation and sales operations by providing precise data insights into market dynamics and consumer trends [2] Group 3 - The company adheres to an open cooperation model, promoting brand development by allowing public visits to its 30 factories across the country, thereby enhancing transparency and receiving valuable feedback [2] - The company has established a comprehensive sales model that covers both online and offline channels, including flagship stores and interest live streaming on major e-commerce and social platforms, as well as new retail initiatives like community group buying [2]