American Rebel Light Beer Powers NHRA Brainerd Nationals with ‘Battle for the Rebel Axe,’ Primary Sponsors - TSR Nitro, Minnesota Beer Launch, Andy Ross Live, and Rebel Segment planned for FOX TV Broadcast

Core Insights - American Rebel Holdings, Inc. is leveraging the NHRA Brainerd Nationals to enhance brand visibility and engage with fans through a series of strategic activations and partnerships [1][2][12] Brand Activation and Engagement - The company is set to showcase American Rebel Light Beer, which has rapidly become America's fastest-growing beer, alongside its Champion Safe division at the NHRA Brainerd Nationals [2][12] - A special segment will be filmed for national FOX telecast, highlighting the connection between American Rebel and NHRA fans [2][12] - CEO Andy Ross will perform at the event, aiming to galvanize fans and promote the American Rebel lifestyle [3][4] Product Offerings - American Rebel Light Beer is a premium domestic light lager with approximately 100 calories and 4.3% ABV per 12 oz serving, brewed without corn, rice, or artificial sweeteners [4][22] - The Champion Safe division will showcase American-made safes and conduct a product giveaway, with proceeds benefiting Camp Confidence, a nonprofit supporting children with special needs [5][16] Strategic Partnerships - A new partnership with C&L Distributing will facilitate the launch of American Rebel Light Beer in Minnesota, expanding its distribution to over 2,600 retailers across 35 counties [13][14] - This marks the 13th state in American Rebel's distribution footprint, with plans for further expansion [13][17] Motorsports Alignment - American Rebel's branding will be prominently featured on Tony Stewart Racing vehicles, enhancing brand recognition among motorsports enthusiasts [9][15] - The company aims to create lifelong customers by delivering authentic experiences and premium products that resonate with its patriotic consumer base [18]