东航物流与上海博物馆签约 跨界融合助力文化传播

Group 1 - China Eastern Airlines' logistics arm, Eastern Logistics, signed a strategic cooperation agreement with the Shanghai Museum on August 15, marking a new chapter in the integration of aviation logistics and cultural heritage [1][2] - The collaboration aims to deepen the integration of culture and aviation, providing new pathways for the transmission and innovation of Chinese culture, with initiatives such as "ticket + admission" joint products and cross-border transportation of cultural relics [2][3] - Eastern Logistics is part of China Eastern Airlines' "3+5" industry strategy, leveraging its global route network and logistics service capabilities to offer comprehensive logistics solutions for cultural relic exchanges [2][3] Group 2 - The Shanghai Museum, one of the first national first-class museums, holds over 1.02 million cultural relics and is dedicated to showcasing the history of Chinese civilization and ancient art [2] - The agreement emphasizes the deep integration of aviation logistics capabilities with the needs of cultural heritage protection, supporting national cultural strategies and the construction of a culturally strong nation [2][3] - Future cooperation will focus on enhancing logistics services for cultural relic transportation, supporting cultural exchange activities, and promoting the dissemination of excellent traditional Chinese culture [3]