3 6 Ke·2025-08-15 12:45Core Viewpoint - The takeaway from the news is that JD.com is experiencing significant revenue growth in its core retail business, but this is accompanied by a sharp decline in net profit due to high investments in new business areas like food delivery, indicating a strategy focused on long-term growth despite short-term losses [2][7][10]. Group 1: Financial Performance - In Q2 2025, JD.com reported revenue of 356.66 billion yuan, a year-on-year increase of 22.4%, marking a record growth rate for nearly three years [2]. - The net profit attributable to shareholders was 6.178 billion yuan, down 50.8% year-on-year, with a 13.7% decline in net profit for the first half of the year [2]. - JD Retail's revenue reached 310.08 billion yuan in Q2, up 20.6% year-on-year, with operating profit of 13.9 billion yuan, a 37.9% increase, and an operating profit margin of 4.5%, the highest for any major promotional quarter in JD's history [3]. Group 2: User Growth and Engagement - User engagement metrics showed significant improvement, with both PLUS members and regular users growing over 50% year-on-year, and quarterly active user numbers and shopping frequency increasing over 40% [4]. - During the "618" shopping festival, JD's app daily active users reached 212 million, a 52.1% increase year-on-year, with order numbers more than doubling [4]. Group 3: Investment in New Business - JD's new business, including food delivery, saw revenue surge by 199% year-on-year to 13.9 billion yuan, but incurred an operating loss of 14.8 billion yuan, resulting in an operating profit margin of -107% [7]. - The company has been heavily investing in marketing and operational costs, with Q2 expenses rising to 57.5 billion yuan, a 62% increase from the previous year [8]. Group 4: Strategic Initiatives - JD is focusing on creating synergies between its retail and new business sectors, with plans to enhance user experience and operational efficiency through technology [5][11]. - The company is also expanding its offline presence and international operations, including a proposed acquisition of European retailer Ceconomy for 2.2 billion euros, aiming to leverage local supply chains for faster delivery services [12].