老铺黄金宣布将于8月25日再次涨价

Core Viewpoint - The company, Laopu Gold (6181.HK), announced a price adjustment for its products, set to take effect on August 25, 2023, following a significant increase in international gold prices since February 2023 [1][8]. Group 1: Price Adjustment Details - Laopu Gold confirmed that it will implement a price increase for its products, with specific details to be based on actual prices at online and offline stores [1]. - This marks the second price increase for Laopu Gold in 2023, with the first adjustment occurring in February, where prices rose by approximately 5% to 10% [8]. Group 2: Market Response - Following the announcement of the first price increase, there was a surge in customer activity, with reports of long queues at stores and significant purchases of jewelry, leading to billions of views on social media related to the topic [8]. Group 3: Company Background - Laopu Gold Co., Ltd. was established in December 2016, with a registered capital of approximately 170 million RMB. The company engages in the sale of gold and silver products, jewelry retail, and the sale of art and collectibles [8]. - The company currently operates 27 branches, with 25 of them in operation, and has established 5 new branches this year [8][10]. Group 4: Intellectual Property - In 2023, Laopu Gold applied for the registration of the trademark "Laopu Buyi" and several other trademarks related to jewelry and clothing, with the current status of these applications being under substantive examination [11].