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关税风险消退+定价潜力,大摩看好苹果(AAPL.US):iPhone销量预测上调至5400万部
AppleApple(US:AAPL) 智通财经网·2025-08-15 13:23

Group 1 - Morgan Stanley raised its forecast for Apple's iPhone sales in the September quarter from 50 million units (a 7% year-over-year decline) to 54 million units (flat year-over-year) due to multiple positive factors [1] - Key factors supporting this optimistic outlook include extended iPhone replacement cycles, upcoming new model designs, and structural gross margin improvements [1] - Concerns regarding peak tariff risks have largely dissipated, and regulatory impacts on short-term performance are weaker than market expectations, although they remain a long-term risk [1] Group 2 - The production adjustment primarily targets the iPhone 16 and Pro Max models, with an additional 2 million units of capacity [1] - Analysts expect the iPhone 17 series production to remain between 80 million and 85 million units in the second half of 2025, reflecting a year-over-year decline of 5% to 1% [2] - Current market estimates for iPhone sales are trending upward, and historically, Apple's stock price tends to expand in valuation during estimate revision periods [2]