大手笔分红，“辣条一哥”卫龙市值日增29亿港元

Core Viewpoint - Wei Long is reducing its reliance on "spicy strips" while focusing on expanding its vegetable product line, which has shown significant growth potential [2][3]. Financial Performance - In the first half of the year, Wei Long achieved total revenue of 3.483 billion yuan, a year-on-year increase of 18.5% [2]. - The gross profit margin decreased from 49.8% to 47.2% due to rising material costs, but the net profit margin remained stable at 21.1% [2]. - The net profit attributable to shareholders was 733 million yuan, up 18% year-on-year [2]. - The board declared an interim dividend of 0.18 yuan per share, totaling approximately 438 million yuan, which represents 60% of the net profit for the period [2]. Product Structure - Revenue from traditional "main business" seasoning noodle products, including various spicy strips, declined by 3.2% to 1.31 billion yuan, leading to a decrease in their revenue share from 46.1% to 37.6% [2][3]. - The vegetable product line, which includes products like konjac and seaweed, saw revenue growth of 44.3% to 2.109 billion yuan, surpassing 60% of total revenue for the first time, reaching 60.5% [3]. Production Capacity - The designed production capacity for seasoning noodle products was reduced from 117,100 tons to 81,300 tons, with capacity utilization increasing from 56.5% to 80.8% [3]. - The vegetable product line's designed production capacity increased from 59,400 tons to 94,700 tons, now exceeding that of seasoning noodle products [3]. Market Strategy - Wei Long is enhancing its market presence for vegetable products through new product launches and marketing initiatives, including appointing a brand ambassador for its seaweed product line [3]. - Offline sales remain the foundation of Wei Long's performance, with offline channel revenue of 3.147 billion yuan, a year-on-year increase of 21.5%, accounting for 90.4% of total revenue [4]. - Online channel revenue decreased by 3.8% to 336 million yuan due to ongoing traffic differentiation across platforms [4].