放弃融资8亿的冷链公司，他盯上怕热的中东人

Core Insights - The article discusses the transition of Jiuyie, a cold chain logistics company, from the Chinese market to the Middle East, highlighting the opportunities and challenges in the region's cold chain logistics sector. Group 1: Company Background - Jiuyie was founded after the departure of its founder from Alibaba, coinciding with the rapid development of cold chain logistics in China [1][2] - The company capitalized on the growing demand for cold chain services in the fresh produce and frozen food sectors, completing nearly 800 million yuan in funding from 2015 to 2019 [4] - However, Jiuyie faced operational challenges during the COVID-19 pandemic, leading to a loss of control and eventual departure of key partners by 2021 [4] Group 2: Market Conditions in China - The Chinese cold chain logistics market experienced overcapacity due to a surge in the number of companies and cold storage facilities [5] - The market was characterized by a fragmented customer base, making it difficult to establish a nationwide, high-quality cold chain service [6] Group 3: Expansion to the Middle East - Jiuyie identified the Middle East as a promising market for cold chain logistics, particularly due to the region's hot climate and reliance on imported fresh produce and frozen foods [8][9] - The average cold chain penetration rate in the Middle East is below 50%, indicating a significant gap between demand and supply [14] - The region's cold chain logistics market is underdeveloped, with high demand for services that are not being met, especially in sectors like food and pharmaceuticals [12][14] Group 4: Opportunities in the Middle East - The Middle East's e-commerce market is projected to grow significantly, with an expected increase in penetration from approximately 12% in 2023 to 22%-25% by 2027 [20] - The region's low operational costs, including cheaper oil and labor, present a favorable environment for cold chain logistics [22][23] - The Saudi Vision 2030 initiative aims to enhance government efficiency and attract foreign investment, creating a conducive environment for Jiuyie's operations [24][25] Group 5: Challenges in the Middle East - Jiuyie faces several localization challenges, including complex business registration processes and the need for specific certifications like halal for food transport [28][29] - Building trust and adapting to local business practices are crucial for successful operations in the region, as evidenced by the need for prior appointments and understanding local customs [30][34]