LONGFOR GROUP(HK:00960) Jin Rong Jie·2025-08-15 14:43Core Viewpoint - Longfor Group anticipates a significant decline of approximately 70% in core profit attributable to shareholders for the first half of 2025, primarily due to a decrease in gross profit margin from real estate development amid a downturn in the industry [1] Group 1: Company Performance - Longfor Group's announcement highlights that despite the pressure on development business profitability, the operational business continues to show growth [1] - The company reported positive operating cash flow, including capital expenditures, and is actively reducing its debt scale while optimizing its debt structure [1] - Longfor Group remains one of the few companies in the industry that continues to maintain positive profitability despite the challenges faced [1] Group 2: Industry Context - The broader real estate industry is experiencing a significant downturn, with many listed property companies expected to report losses for the first half of 2025 [1] - As of August 15, 2023, 74 property companies have released their performance forecasts, with 46 companies, accounting for over 60%, expected to report losses [1]