海量财经丨山东第七城！盒马鲜生淄博首店开门迎客

Core Insights - Hema Fresh opened its first store in Zibo, Shandong, attracting long queues before opening, highlighting strong local demand for its products [1][3] - The CEO of Hema announced plans to open nearly 100 new stores within the fiscal year, expanding into over 50 new cities, aiming to exceed 500 total stores [3] - The Zibo store covers 4,000 square meters and offers a wide range of products, including fresh produce, baked goods, organic vegetables, seasonal fruits, and flowers [3] Group 1 - Zibo is a key economic hub in Shandong, enhancing its consumer capacity due to the popularity of local attractions like "Zibo Barbecue" and the presence of international commercial complexes [3] - The store's opening coincided with summer vacation, attracting families and increasing foot traffic, with local consumers showing a preference for imported fruits and seafood [5][7] - Hema has established a robust supply chain network with 8 supply chain centers, over 300 direct sourcing bases, and 8 logistics hubs, ensuring timely delivery of products from various regions [5] Group 2 - Local products, such as "live shiitake mushrooms," were featured at the opening, showcasing Hema's commitment to sourcing quality agricultural products from Zibo [5][9] - The store introduced popular items like a 9.9 yuan/500ml green bean-flavored wheat beer and a 19.9 yuan/liter hazy IPA, appealing to younger consumers [7] - Hema aims to enhance the shopping experience for Zibo customers by providing a diverse selection of global products and improving service convenience [9]