明日全国冲单？抖音生活服务回应：扶持堂食及线下

Core Insights - Douyin Life Services is set to launch a nationwide promotional event on August 16, referred to as "8.16 Big Day" [1] - Some provinces have set a transaction target of nearly 200 million yuan for the day, indicating a growth rate that is almost double compared to regular peak periods [1] - Employees in certain direct-operated cities have been notified to work overtime, with work hours extending from 10 AM to 7 PM, and merchant live broadcasts potentially starting as early as 6 AM and continuing until 1 AM the next day [1] - Douyin Life Services is offering merchants a 10% compensation on estimated transaction amounts, while consumer subsidies will primarily be in the form of vouchers [1] - There are external speculations about Douyin entering the food delivery subsidy competition, but the company clarified that August 16 is focused on promoting in-store consumption and supporting the summer tourism economy through quality content and traffic support [1]