Can AI-Driven Project Guidance Help Lowe's Win More Market Share?

Group 1: Lowe's Strategic Initiatives - Lowe's Companies, Inc. is enhancing its competitive edge through technology integration and loyalty programs, introducing "Mylow," an AI-powered Home Improvement Virtual Advisor, and a redesigned MyLowe's Pro Rewards program as part of its "Total Home" strategy [1][4] - Mylow, developed with OpenAI, offers step-by-step project guidance and is integrated into Lowe's app and website, facilitating immediate purchases of recommended tools and materials [2][9] - The revamped Pro Rewards program simplifies enrollment, includes a Spanish-language option, and allows points to be earned from the first purchase, aiming to increase wallet share among Pro customers [3][4] Group 2: Market Context and Competitor Strategies - In a selective spending environment, Lowe's is betting on AI and loyalty upgrades to deepen customer relationships and improve conversion rates, with success dependent on Mylow's recommendation accuracy and the Pro Rewards program's effectiveness [4] - The Home Depot is enhancing its in-store competitiveness by equipping associates with advanced digital tools to improve customer satisfaction and sales performance [5] - Floor & Decor is focusing on both digital and in-store strategies, broadening design services and customer offerings to enhance its competitive advantage [6][7] - Williams-Sonoma is leveraging a digital-first strategy, advancing mobile re-platforming and AI personalization to drive growth and improve e-commerce sales [8]