足迹遍布253个城市 入境游客奔向特色小城

Core Insights - The inbound tourism market in China is experiencing explosive growth, with foreign visitors increasingly exploring smaller cities beyond traditional hotspots like Beijing and Shanghai [1][2][4] - The implementation of visa-free policies and local tourism innovations are driving this shift from "flow" to "stay" in the inbound tourism sector [1][4] Group 1: Inbound Tourism Growth - In the first half of the year, the number of foreign entries and exits reached 38.05 million, a year-on-year increase of 30.2%, with over 70% of these being visa-free entries [1][4] - The number of cities visited by foreign tourists during the summer reached 253, with significant increases in bookings for accommodations in smaller cities like Dali, Lijiang, and Diqing [2][3] Group 2: Policy and Infrastructure Enhancements - China has implemented 240-hour visa-free transit for 55 countries, leading to a 53.9% increase in visa-free foreign visitors, totaling 13.64 million [4][5] - The expansion of airport operations in third-tier cities and broader high-speed rail coverage has made travel to smaller cities more convenient for foreign tourists [3] Group 3: Market Trends and Consumer Behavior - Accommodation preferences among foreign tourists are diversifying, with over 25% opting for unique lodging options such as lofts and boutique guesthouses [2] - The demographic of foreign visitors is shifting, with younger travelers from South Korea traveling in groups, while families from other countries are increasingly visiting [2] Group 4: Recommendations for Tourism Enterprises - Tourism companies are encouraged to enhance service quality by offering multilingual support and facilitating international payment methods [4][5] - Upgrading product offerings and experiences, such as providing detailed information in English and local cultural experiences, is essential for attracting and retaining foreign tourists [5]