2025中国（广州）跨境电商交易会今日开幕 近600家广东企业参展

Core Insights - The 2025 China (Guangdong) - RCEP Member Countries Cross-Border E-Commerce Exchange Event and China (Guangzhou) Cross-Border E-Commerce Fair has commenced in Guangzhou, themed "New Foreign Trade Momentum, New Digital Future" [1][3] - The exhibition covers over 40,000 square meters, running from August 15 to 17, featuring over 1,000 quality supply chain enterprises and 42 cross-border e-commerce platforms [1][3] - Guangdong has 594 participating enterprises, with 18 advantageous industrial belts represented in themed exhibition areas [1][3] Industry Development Goals - Guangdong aims to become a cross-border e-commerce demonstration province, focusing on three key areas: developing 30 advantageous industrial belts and nurturing 300 backbone enterprises within three years, expanding new markets through collaboration with leading e-commerce platforms, and strengthening the e-commerce development hubs in Guangzhou, Shenzhen, and Eastern Guangdong [3] - The event showcases participation from over 900 enterprises across 23 provinces, with more than 1,800 standard exhibition booths, indicating growth in scale and participation compared to the previous event [3][4] Event Features and Initiatives - The fair includes new sections for cross-border e-commerce AI and compliance for overseas operations, adapting to trade trends and mitigating risks [4] - Amazon Global Selling released a white paper on the development trends of cross-border e-commerce, while other organizations shared successful case studies and guidelines for entering new markets [4] - The event will host over 30 thematic forums covering policy releases, experience sharing, and resource matching throughout its three-day duration [4]