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这家来自迪拜的公司称霸非洲,要来中国上市!
Sou Hu Cai Jing·2025-08-16 00:50

Company Overview - Leshu Shih Co., Ltd. (referred to as "Leshu Shih") has refiled for an IPO on the Hong Kong Stock Exchange, with sponsorship from CICC, CITIC Securities, and GF Securities (Hong Kong) [1] - The company, founded in 2009 and headquartered in Dubai, specializes in hygiene products for emerging markets, particularly in Africa, Latin America, and Central Asia [4][5] - Leshu Shih is recognized as the "King of Diapers in Africa," with annual sales exceeding 4.1 billion diapers and revenue surpassing 3.2 billion yuan [1][9] Market Position - Leshu Shih holds a 20.3% market share in the African diaper market and a 15.6% share in the sanitary napkin market, ranking first in terms of volume [6] - The company operates multiple brands, including Softcare, Veesper, Maya, Cuettie, and Clincleer, catering to different consumer segments [5] - The African market for baby and female hygiene products is projected to have significant growth potential, with a compound annual growth rate (CAGR) of 1.8% for newborns from 2020 to 2024 [4] Financial Performance - Leshu Shih's revenue for the years 2022 to 2024 was approximately 3.2 billion yuan, 2.9 billion yuan, and 3.2 billion yuan respectively, with a net profit of around 689 million yuan in 2024 [8][9] - The company's main revenue source is from diaper sales, accounting for over 70% of total income [10] - The average selling price of Leshu Shih's diapers is 8.29 cents per piece, significantly lower than international brands like Pampers and Huggies [11] Production Capacity - As of April 30, 2025, Leshu Shih has established eight production facilities across Africa, with a total designed capacity of 6.3 billion diapers, 352 million pull-ups, 2.8 billion sanitary napkins, and 9.3 billion wet wipes annually [6][12] - The company has seen a strong growth trend, with sales of diapers and pull-ups reaching 434 million pieces and sanitary napkins 179 million pieces in May 2025, reflecting year-on-year growth of 22.1% and 14.7% respectively [12] Ownership and Management - Leshu Shih was initially a division of the Sen Da Group, founded by Shen Yanchang and Yang Yanjuan in 2004, which has diversified into various sectors beyond hygiene products [12][13] - The founders currently hold 64.42% of Leshu Shih's shares and serve as non-executive directors, guiding the company's overall management and strategy [13]