安盾网×TikTok 私享会：解码日本市场，为品牌出海筑牢安全屏障

Core Insights - The Japanese market is seen as a strategic high ground for brands looking to expand internationally, characterized by high consumer spending and strict compliance requirements [1] - A private event titled "TikTok Japan Gold Rush: Seizing the New Windfall of 'Market Increment + Brand Protection'" was held to empower Chinese enterprises in navigating the Japanese market [1] - The event featured discussions on new pathways for overseas business and global brand development strategies [3] Group 1: Market Dynamics - The dual circulation strategy emphasizes that Chinese enterprises should enhance product capabilities through domestic circulation while leveraging international circulation to capture pricing power and blue ocean markets [4] - The Japanese market is experiencing explosive growth, with GMV increasing by 150%-200%, opening doors to significant sales opportunities [6] - Companies are advised to focus on product quality, packaging design, and localized innovation to build competitive barriers and protect profit margins [6] Group 2: Knowledge and Strategy - Insights were shared on the growth paradigm in the Japanese market, including platform traffic distribution mechanisms and localized operational strategies [6] - Practical experiences were discussed regarding the challenges and opportunities in the Japanese consumer ecosystem, highlighting underappreciated niche markets [8] - A comprehensive approach to global intellectual property (IP) strategies was presented, covering trademark and patent layouts, infringement monitoring, and cross-border litigation [10] Group 3: Collaborative Efforts - A roundtable discussion focused on the transition from "product export" to "brand asset export," exploring how to leverage IP as a competitive tool for sustainable growth [12] - The collaboration between companies like 安盾网 and TikTok aims to integrate resources and capabilities to support Chinese brands in achieving both short-term breakthroughs and long-term sustainability in global markets [14]