Apple(US:AAPL) Mei Ri Jing Ji Xin Wen·2025-08-16 03:15Core Insights - Apple opened its third retail store in Shenzhen on August 16, 2023, marking its 58th store in Greater China, with Shenzhen now having the same number of stores as Tianjin, Chongqing, and Nanjing [1][7] - The new store is strategically located in a high-traffic area, enhancing Apple's retail presence in Shenzhen and catering to consumers in the central, eastern, and western parts of the city [7] - Apple's retail business in Greater China has shown signs of recovery, with a reported revenue increase of 4% year-on-year to $15.37 billion in the third fiscal quarter of 2025 [7][8] Store Opening Details - The opening event attracted significant attention, with over 1,000 wristbands distributed to eager customers, including a notable fan who waited 26 hours to be the first in line [3][4] - The store features Apple's signature minimalist design, with over ten product display tables showcasing the full range of Apple products, including a dedicated area for Apple Vision Pro experiences [6][7] Market Context - The timing of the store opening aligns closely with the anticipated launch of the iPhone 17 series, indicating Apple's strategy to enhance its retail network ahead of new product releases [8] - Despite the competitive landscape, particularly with the rise of AI in smartphones, Apple continues to expand its physical retail presence in China, which remains a key market for the company [8]