借十五运会契机，深圳以“体育+”激发消费新动能

Group 1 - The 15th National Games will be held in November this year, with a focus on integrating culture, sports, and tourism to stimulate urban consumption through the "Sports+" model [1][5] - The event in Shenzhen launched initiatives to deepen the integration of culture, sports, and tourism, aiming to create a comprehensive and participatory consumption ecosystem [2][5] - The Guangdong Provincial Sports Bureau and Shenzhen's cultural and tourism authorities released plans and case studies to enhance sports consumption services and support the development of the sports industry [2][4] Group 2 - The Futian District has hosted over 2,100 sports and performance events in the first half of the year, attracting 8.5 million participants and generating 1.5 billion yuan in consumption [4] - The Shenzhen Sports Center, a key venue for the National Games, is becoming a strong driver of consumption, with a recent event attracting over 54,000 attendees and increasing daily foot traffic in surrounding areas by 9.4% [7]